Woogi

Rotaract for USC

A recruitment film in kinetic type: bright flat colour, simple 3D shapes, and words that bend into the space around them.

The club wanted new members to feel the energy before they read a single detail. The film is almost entirely type, so every line had to move differently from the last.

Discipline
Motion design
Client
Rotaract Club of Cebu Fuente, University of San Carlos
Year
2023
Role
Motion design, Kinetic typography
Tools
After Effects
Runtime
1:16
00:00:00/ 01:16:00

Recruitment film 1 minute 16 seconds.

  1. 00:09:00
  2. 00:17:00
  3. 00:27:00
  4. 00:37:00
  5. 00:49:00
  6. 01:03:00

Repetition, extrusion, a word arcing like a star field, text that wraps into a curve and falls off the frame.

Thought process

  1. 01

    Let the words do the work

    A recruitment film has to be watched without sound on a feed, so the copy itself became the visuals.

  2. 02

    Never repeat a move

    Every line enters differently: repeated tiles, extruded shapes, a word arcing like stars, type wrapping into a curve.

  3. 03

    Stay bright and flat

    Teal, orange and yellow with simple 3D shapes keep the energy high and match the club's friendly tone.