BLUE recruitment film
One blue, real photos from the organization, and a question: do you have what it takes to be a future executive?
A recruitment film built from the organization's own event photos, duotoned into its single brand blue so years of mixed snapshots read as one story.
- Discipline
- Motion design
- Client
- Business League of Unified Executives
- Year
- 2023
- Role
- Motion design, Kinetic typography
- Tools
- After Effects
- Runtime
- 1:00
Recruitment film One minute. Music by potsu.
The film ends on the organization's own badge, which was designed by someone else. Everything before it, the type, the duotone treatment and the timing, is mine.
Thought process
- 01
Unify the photos
Years of event snapshots in every lighting looked messy together. Duotoning them in one blue made them one story.
- 02
Ask a question
The film is built around one line: do you have what it takes to be a future executive? Everything builds towards it.
- 03
Pace it to the music
Cuts and type hits follow the track, so the film feels confident rather than rushed.
